Google Business Profiles: “What’s Happening” Feature Expands – Why It Matters for Local Visibility
Google Business Profiles (GBP) are no longer static listings. With the expansion of the “What’s happening” feature, Google is quietly transforming GBPs into real-time discovery hubs-blending search, social updates, and local intent into one surface. This update isn’t just cosmetic. It signals how Google wants businesses to communicate freshness, relevance,…














